GENRE-BLENDING NEWCOMER JUSTIN RADFORD RELEASES SOUL-STIRRING NEW SINGLE “PROFIT” - A BOLD REMINDER OF ETERNAL PRIORITIES

EMERGING CHRISTIAN VOCALIST JUSTIN RADFORD UNVEILS HIS MOVING NEW SINGLE “PROFIT”- A BOLD REFLECTION ON FAITH, SUCCESS, AND THE STATE OF THE SOUL

Breakout Christian artist Justin Radford delivers a profound and timely message with his powerful new single, “Profit.” Fusing elements of gospel, soul, R&B, and hip-hop with raw honesty and spiritual conviction, Radford’s latest release invites listeners to reflect on what truly holds value in a world driven by ambition and material gain.

Rooted in the timeless words of Mark 8:36 — “For what shall it profit a man, to gain the whole world, and lose his own soul?” — “Profit” serves as a stirring meditation on success, temptation, and the priceless worth of faith and integrity. With emotionally rich vocals and heartfelt lyricism, Radford delivers a message that feels both deeply personal and universally relevant: chasing accolades, fame, or fortune means nothing if it costs you your soul.

The single features the legendary guitarist Norris Jones, whose work with icons like D’Angelo and Anthony Hamilton has shaped some of the most influential soul records of our generation. Jones’ expressive guitar licks blend seamlessly with Radford’s vocals, creating a soundscape that is both timeless and deeply moving.

“Profit is not just a song,” says Radford. “It’s a spiritual checkpoint — a reminder to pause, reflect, and realign with what really matters.”

Justin Radford is a dynamic, emotionally expressive vocalist, producer, and songwriter whose sound bridges contemporary Christian music with the richness of R&B and hip-hop. He has collaborated with artists such as Ludacris, Dante’ Pride, Drumma Jai, and Shaniqua Shandai of the hit series HARLEM.

With “Profit,” Radford reaffirms his place as a rising voice in faith-driven music — one who isn’t afraid to speak truth, soul first.

Check the link below to stream/download “PROFIT” and keep an eye out for the full-length project God Is Love, coming soon."

Stay connected with Justin Radford on all social media platforms: @iamjradford

STREAM/DOWNLOAD "PROFIT" NOW!!!